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Looking at Lucasfilm Episode 12: Indiana Jones and the Super Bowl of Peril

by The Jim Hill Media Podcast Network

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Dan Zehr start off this week’s show by talking about how – thanks to the polar vortex – his limited edition Columbia parka (which was inspired by the coat that the cast & crew of “Star Wars – Episode V” wore while they were working in Finse, Norway) came in very handy this past week. Jim Hill then looks back at how Disney Parks & Resorts turned the halftime show at Super Bowl XXIX into one long commercial for the “Indiana Jones Adventure: Temple of the Forbidden Eye.”


Over the course of this episode, listeners will learn about:

How northern Europe’s worst winter in over 50 years made “The Empire Strikes Back” ‘s on-location shoot at the Hardangerjøkulen glacier even more challenging

Where exactly you need to stand in “The Indiana Jones Adventure” if you want to see that Eeyore sign from Disneyland’s old parking lot

How the unpopularity of the New England Patriots (outside of New England, I mean) factored into Disney’s decision to not buy air time for a 30 second ad for “Episode IX” during this year’s Super Bowl broadcast

Why The Walt Disney Company & Lucasfilm will be working hard to court the favor of fans who attend this year’s Star Wars Celebration in Chicago

How little rehearsal time did Disney’s team actually get inside of Miami’s Joe Robbie Stadium before they then had to present their “Indiana Jones” -themed halftime show to the 65,000 people attending Super Bowl XXIX


released February 5, 2019
Hosts: Jim Hill and Dan Zehr
Editor: Aaron Z. Adams


all rights reserved



The Jim Hill Media Podcast Network

Jim Hill is a writer, blogger, and theme park historian, and he'll be the first to tell you all of the back-room deals and corporate gossip that happens inside the Walt Disney Company.

Len Testa co-authors the Unofficial Guide series of travel books, focusing on theme parks.
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