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Unbuilt Disney - The 1984 Development Memo

by The Jim Hill Media Podcast Network

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It's February 1984, and the Disney Company is reeling from a hostile takeover attempt. The hiring of Michael Eisner is still more than half a year away. And Disney executives need to come up with ideas to make people come to their parks soon.

The memo we discuss here is a summary of the development ideas that were discussed - and rejected - in that meeting. They range from crazy (a Renaissance Fair?) to brilliant (the "George Lucas' Star Wars Park").

Many of the ideas actually get built by Eisner years later. Jim and Len talk through each of the ideas, including why Disney didn't go forward with them in 1984, using the executives' own words.


released November 17, 2016
Produced by Aaron Adams.

Thanks to the Buzz Price Archives at the University of Central Florida


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The Jim Hill Media Podcast Network

Jim Hill is a writer, blogger, and theme park historian, and he'll be the first to tell you all of the back-room deals and corporate gossip that happens inside the Walt Disney Company.

Len Testa co-authors the Unofficial Guide series of travel books, focusing on theme parks.
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